Contact
Let’s talk.
Cole Harmonson
Founder & CEO, Coley, Inc.
Los Angeles, California
Delaware C-Corp
Coley is the second company. The first was a renovation business in Los Angeles, making apartments safer for the people who lived in them. I hold a current California general contractor’s license, Class B. The second company is built by the person who held the first one’s.
That is not adjacent experience. It is the job on the receiving end of the ticket. Walking units. Scoping repairs. Sitting in the gap between what a resident reported and what the operator understood they had. Watching which requests moved and which ones sat, and noticing that those two categories were not sorted by how bad the damage looked. They were sorted by who happened to be paying attention that week.
Identity Order is not a founder guessing at an industry from the outside. It is built by someone who has been the vendor, the contractor, and the person standing in a unit explaining why something took as long as it did.
And I have been on the resident’s side of it. I have waited months on a repair in my own home, watching a request that plainly mattered sit behind requests that did not. Nobody was careless. The queue simply had no way to know which one was different.
The tool I wanted did not exist. Nothing looked at a maintenance queue and told you which request was quietly carrying more weight than it appeared to. So the second company builds it.
Sixty days, one person, an AI-native development stack. No outside engineers, no offshored work, no sprint cycle to wait on. The same person wrote the detection engine, the compliance logic, the test harness, the patent specifications and the legal infrastructure — which is why a question about any layer of Identity Order gets answered by the person who wrote it, the same day.
Identity Order is maintenance compliance triage. It surfaces the requests carrying more exposure than they appear to, and puts them in front of the coordinator each morning — in multi-family housing, student housing, senior living, and corrections. It is an informational tool, not legal advice: it advises, it never dispatches, and it never writes to the system of record. The operator decides.
Rotation by Coley is the second product, for the field leads who walk those same buildings: a day built by the drive, one tap on site stored as on site, nearby or away, and a coverage report that shows the buildings with no visit on record first. Same stance. It suggests, the lead decides, and nothing moves until the lead says so.
The buyer is the operator. The beneficiary is whoever is behind the door. Tenants. Residents. Incarcerated individuals and the people charged with their protection. The people who cannot simply leave when a repair is slow, and who are therefore the ones a slow repair actually happens to.
If you’re an operator, a regulator, a buyer, a design partner, or a capital partner who sees that gap and wants to move on it, this is what I’m building.